商标政策/常见问题
 | 此页列出了一些有关维基媒体基金会商标政策的常见问题及回答。该问答并非维基媒体基金会商标政策的一部分。它连法律文件都不是，更不是法律意见。但我们确实希望这些信息对您有所帮助。 請注意，若這些條款的英語版本與翻譯版本之間，存在含意或解譯上的差異，請以原始英語版本為準。 |
维基媒体基金会商标政策常见问题
这些常见问题不是商标政策的组成部分。它们也不是一份法律文件。但是我们希望它们能给你提供帮助。:)
0 商标政策简介
0.1 什么是商标保护(trademark protection)？
商標法(trademark law)保護著某一標誌(mark)所代表的某一成果（work，像是商品或服務）之間的連結關係。它意在保障用戶不致於混淆一項成果的來源。同時，用戶也把商標當做與某成果之間的連結，因此會對此標誌所提供的成果之知名度、品質、以及服務有相當程度的期待。因此，商標是項強而有力、極富價值的工具，它能夠使維基媒體基金會以及其社群成員的知名度具象化，也可被視為一種讓用戶能夠認識某一成果或商品或服務的「簡略表達(shorthand)」。
0.2 什么是“维基媒体网站(Wikimedia sites)”？
维基媒体基金会运营很多自由软件和自由内容站点，列表见此：我们的计划。
1 本政策适用範圍？
1.1 什么是“文字标志(wordmark)”？
顾名思义，就是只由文字组成的商标，诸如“Wikipedia”或“Wikimedia”等计划网站名。另外，这也包括任何官方译名和转写（诸如“维基百科”）。
1.2 什么是“非艺术化文字标志(non-stylized wordmark)”？
非艺术化文字标志就是“维基媒体”及其计划的通用名称，诸如“维基百科”、“维基词典”等。相比之下，艺术化文字标志就是在这些名字基础上适当修改文字结构诸如字体。诸如“维基百科”文字标志艺术化后就是
。无论文字标志是否艺术化均属于维基媒体基金会的商标。
1.3 什么是“商用外观(trade dress)”？
對我們而言，商用外觀意指網站或文章的設計符合網站或線上資料的來源。你可以把它看成某個網站「看起來和感覺起來的樣子」。比方說，維基百科條目的設計與外觀、或像是維基百科的首頁。任何維基媒體網站的商用外觀同時也屬於維基媒體基金會的商標。商標法也保護商用外觀。
1.5 为何運動组织不能任意地使用商標？
身為商標的法定持有者，我們需要掌控運動組織使用商標的方式以保護整個社群。你可以在這裡閱讀更多相關資料。
1.6 What is the relationship between this trademark policy and a chapter, user group, or thematic organization agreement?
Chapters, user groups, and thematic organizations must comply both with this trademark policy and their respective agreement with the Wikimedia Foundation. If there are inconsistencies between this trademark policy and a chapter, user group, or a thematic organization agreement, the organization should follow their agreement.
2 如何使用维基媒体商标
2.1 Can my logo, name, or company name be smaller than the Wikimedia mark if it is really obvious that my products and services are not offered by the Wikimedia Foundation?
No. We need to make sure it is extremely clear that the Wikimedia Foundation is not providing your products or services. This is a simple, consistent way of doing that.
2.2 What if I clearly state that the products or services are provided by me?
對不起，您的商標、名字或公司名字一定要比維基商標大，而且必須適當地分隔開，因為不是每個人都會閱讀文字，可能有些人只會留意圖片。因此，我們必須確保您的產品或服務並非由維基媒體基金會提供。
2.3 你们说的“在维基媒体站点以外”是指什么？
也就是不在维基媒体基金会控制的站点使用商标，例如：维基百科、维基共享资源、维基词典、维基数据、维基语录、维基教科书、维基文库、维基物种、维基新闻、维基学院、维基导游和元维基。回顾商标政策，维基媒雲端虚拟专用服务器的标志也被视为维基媒体站点标志。另外，您可以在站外使用这些标志用于编辑马拉松。
2.4 Can I still create terms that combine Wikimedia trademarks with other words like "Wikipedian in Residence"?
Yes. This provision is not meant to stop community members from creatively combining the marks with other words to create new terms for the Wikimedia movement as long as they do it on the Wikimedia sites.
2.5 我可以翻译这些商标的文字么？
您应该在维基媒体网站的框架下翻译这些商标的文字。
2.6 Can I add graphic elements to, for example, celebrate a special event?
You can create remixes for special on-site purposes, but please do not change the logos outside our sites. These and many, many other questions are answered in the Visual Identity Guidelines.
2.7 What types of remixes of Wikimedia logos may be used outside of Wikimedia sites?
Certain remixes of Wikimedia logos may be used outside of Wikimedia sites as long as the remix does not look too similar to any of the Wikimedia marks. Please make sure that the remix will not be confused with the original Wikimedia logo.
2.8 我可以使用标志的高清版么？
是的！这里请。
2.9 我在哪里注释商标提醒？
尽可能在显眼的位置例如注脚。当有人阅读您的文档、访问您的网站或观看您的电影时应能较容易的找到。有几个很好的例子：文档（同一）页面的底部、藏书票上、网页页脚和/或电影制作者清单后。
2.10 如果我认为我没有足够的位置注明提醒我应该怎么办？
不要担心！如果您是想面向移动设备或其他中小屏幕设备注明，您只需要在维基媒体商标后面加注商标符号（™）即可。
2.11 How should I refer to the trademark in the notice?
Wordmarks can be referenced verbatim (i.e. "Wikimedia Commons"). Logos should be described according to the Visual Identity Guidelines. Examples include the "Wikipedia Puzzle Globe" and the "'W' icon."
2.12 我如何使用多于一个标志？
请确信所有标志都有一个说明如下：
“维基数据名称及标志是维基媒体基金会的商标。”
2.13 什么时候我不得不加入商标符号？
You only need to use the trademark symbol when you do not have enough space to write the entire notice, like when you are using a trademark on a mobile screen.
2.14 能否给一些正确使用商标的例子？
这里有个例子：
“维基共享资源™是维基媒体基金会旗下收集自由版权的媒体文件，诸如图像、声音和电影剪辑，并面向全球广泛传播的计划网站！”
2.15 我应该使用何种尺寸的商标？
When you use a wordmark (like "Wikipedia"), you should use the same font size for the trademark symbol as the wordmark itself. In this context, superscript formatting is encouraged for the symbol. When the mark is an image (like the puzzle globe), you should select a font size for the symbol that matches the size of the image and place the symbol so that it is clearly visible and close enough to the upper right corner of the image without touching it.
2.16 但是我想把我的網頁設計得好看一點！我可不可以把商標縮小或放在其他地方？
Unfortunately, no. Remember, you only need to put the symbol next to the first or most prominent use of the mark.
2.17 What does "no endorsement by or affiliation with the Wikimedia Foundation" mean?
You need to make sure that people do not mistakenly think that you may speak on behalf of the Wikimedia Foundation or one of its sites. For instance, you need to make sure that no one thinks you work for the Wikimedia Foundation.
3 不需询问权限的维基媒体标志使用
3.1 Can you give me some examples of when I can use the marks on the Wikimedia sites?
您可以在用户页、帮助页和关于维基媒体或其计划的页面使用标志。您也可以在邮件列表、IRC或用于维基媒体站点的工具使用标志。以上使用需遵守使用条款。
3.2 哪些活动不是“重点放在社群的”？
An event that includes mostly people who are not community members is not a community-focused event. (Please see the FAQ on events in general.) This does not mean that you cannot have guests at your meetup!
3.5 您能否提供重点放在社群的活动的例子？
Community-focused events are those events that are primarily open to community members and promote the mission. They tend to be related to improving the overall quality of the Wikimedia sites. Examples include conferences and monthly meetups hosted by community members, as well as other specific events like the "London Wikipedians regular's table," Wiki-Conference in Russia, and Wikipedia Workshop Köln (DE).
3.4 如果我的活动是重点放在社群的，我能使用哪些标志？
First, all Wikimedia community-focused events can bear a trademarked name. You may also use the Wikimedia logos to decorate your venue, but only to the extent they are relevant. For example, you cannot use the Wikisource logo for a Wikimedia Commons-only event. However, keep in mind that the 'Wikimania' name and logo are reserved for the yearly Wikimania conference.
3.5 您能否提供拓展工作使用的例子？
You can put up a stand at a street fair. Here are some examples of that. You may want to present the Wikimedia sites in your club or reach out to seniors. You can also give a talk in a school or create a university course.
3.6 什麼是教育性資源？
Educational materials help people to understand the Wikimedia sites. They can be leaflets, videos, cheat sheets, and other guides.
3.7 What about representing the community in an institution?
You need to sign and email us a Quick License if your institution wants to call you "Wikipedian in Residence" as part of a GLAM project, or something similar.
3.8 这里有维基媒体社群标志？
是的！它在2008官方承认为元维基标志。
3.9 合理使用是什么意思？
在美国商标法中，合理使用章节允许您有条件的任意使用商标而不至于侵犯版权。本方针不会与之冲突。我们已在3.5和3.6章节使用您易于理解的语言提到。
除了美国商标法外，您还需留意您所在国家的版权法律，多数也规定了合理使用的情形。
3.10 您能否提供更多合理使用的例子？
This category of fair use is tricky in our case because our wordmarks were not real words before our projects were created, unlike "apple" or "facebook." But we would consider it fair use if you were to write a book in the Wiki software and refer to it as a "wiki book," even though Wikibooks is a distinctive trademark. If you are using the wordmarks to describe our projects, that is also a type of fair use (nominative use). You can read more about nominative use here.
3.11 您能否提供更多并非合理使用的例子？
- 使用维基媒体标志宣传您的书籍。
- 销售带有维基媒体基金会标志的T恤。
- 创建您自己的百科全书并且使用了维基百科的球形拼图。
- 使用维基媒体基金会标志为无关计划筹款。
- 在内容并非来自维基媒体站点情形下却宣称内容“来自维基百科，自由的百科全书”。
3.12 您能否提供更多主要使用的例子？
这里有一些例子：
- 描述维基媒体站点：
- In a presentation that describes how Wikipedia works, using the wordmarks in slides in your bullet points would be a nominative use. The same also applies for a blog post that describes Wikidata. If you want to "illustrate" your slides or your blog post with any of the image marks, please refer to artistic, literary, and other non-commercial uses.
- However, you cannot use a trademark as a generic term. For example, you cannot set up a wiki on motorcycles and refer to it as "a wikipedia for motorcycles."
- 真實準確地說明：
- “维基百科是世界最大的在线百科全书，并且它也是数千个网站中唯一一个集结成千上万志愿者编辑的。”
- “我在2009年加入维基百科成为一名编辑者”（在您的个人网站）。
- 描述衍生作品：
- “来源：维基百科”
- “本艺术作品基于来自维基共享资源的图像创建。”
- “以下内容由维基百科内容衍生而来。”
- 或者干脆：“来自维基百科”或“至维基百科条目”（通过QR码）
- 更多個別例子:
- Refer to the sections on news reporting; personal blogs and social media; artistic, literary, and other non-commercial uses; and links to Wikimedia sites.
3.13 我是否可以在新闻或漫画杂志或者电视新闻上使用标志或截图？
Yes, as long as the image illustrates the discussion in the article. Do not use our trademark just to attract attention to your work. That will confuse your readers or viewers, and ours!
3.14 我是否可以在博客文章或者状态更新站点包括标志？
Yes, as long as the image illustrates the discussion in your post. Do not use trademarked images just to attract attention to your page. Viewers of your blog or your user page should not be confused and think that your page is endorsed by the Wikimedia Foundation or any of its sites.
3.15 我能否在用户名、头像或聊天软件表情中使用商标？
很遗憾，不。我们非常感谢您宣传维基媒体站点。维基媒体社群为之感谢！然而，我们不希望人们认为您的言论就可以代表维基媒体基金会。您能够继续在用户名、头像或聊天软件表情中使用社群标志。
3.16 Can you give me some examples of artistic, literary, and other non-commercial uses?
- Using the trademarks to discuss a scientific thesis in an academic paper.
- Illustrating a point in the slides for an educational presentation with a screenshot of a Wikimedia site.
- 使用标志在美术作品中。
- Creating a parody for the purposes of conveying a political message.
- 撰写一本关于维基百科条目的书籍。
3.12 您能否提供连接至维基媒体站点的例子？
是的，您可点此查看。
3.20 我可以销售带有这些标志的周边商品么？
不，在未获授权的情况下您不能这样做。更多信息见此。
3.21 可以在其他场合使用原样么？
只要你是免費派發這些物品，可以。
3.22 那么我在哪可以了解商业销售的周边产品？
最好是进入维基媒体商店 (Wikimedia shop)了解，这里销售的周边商品都由官方授权。如果您希望销售您自己的商品，请参见此处。
3.23 Can I ask commercial vendors to create custom items for me that use Wikimedia marks?
Of course! You may ask vendors like bakers and t-shirt sellers to create items with Wikimedia marks especially for you or your friends. This is okay because it is for your own personal use and no one is creating a business surrounding the sale of items with Wikimedia trademarks. And do not worry, vendors will not be required to strictly follow the Visual Identity Guidelines when it is not possible on items like cakes. For example, all these cakes are fine.
3.24 Is it okay to commission someone else to create lots of items with the Wikimedia marks for meet-ups and similar events?
Yes! As long as the items are not sold to participants, it is okay to ask a vendor to create multiple items with the Wikimedia marks for community-focused parties and gatherings like edit-a-thons under Section 3.2 of the policy.
3.25 Can I use high-resolution logos on commercial merchandise?
當然可以！雖然我們的舊版政策不允許這種做法，但是在新的政策中我們已經廢除了那條規例。
4 需要许可的特殊使用
4.1 如果我需要許可，我是不是要為此付費？
Usually, there is no license fee. However, we want to keep track of how our trademarks are used. Also, we want to make sure every use complies with our mission and standards. This is why we require a formal license in certain cases.
4.2 Do I need permission for every photo contest?
You only need to get a license if you advertise the photo contest outside a Wikimedia site. This includes posters, social media, and blogs. You can freely use the marks for community-focused events. Community-focused events are those that are intended to be predominantly attended by Wikimedia community members. They do not include events open to the general public.
4.3 Can I print out t-shirts with the Wikimedia logo to give out as prizes for the photo contest?
Yes. You can always make t-shirts with the Wikimedia logos and give them away as long as you are not selling them.
4.4 How can I use the marks as a Wikipedian in Residence?
The marks may be used in any way that identifies you as a Wikipedian in Residence. Please avoid confusion about official endorsement. You should clarify that you are not a representative of the Wikimedia Foundation.
4.5 Can you give an example of cybersquatting?
In the past, someone registered the domain wikkipedia.org to attract traffic to their own site. This is called cybersquatting or typosquatting that infringes our trademark. We strictly enforce our policy against confusing domain names. Please tell us if you see an infringing domain name.
4.6 我可以在我的域名中出现维基媒体标志么？
Unfortunately, no. If you do, there is a risk that you will confuse readers that are looking for Wikimedia content or other material related to Wikimedia. Movement organizations may be permitted to use the Wikimedia mark as part of their domain, but only after receiving special permission.
4.7 Can I use a Wikimedia mark if I use a different top-level domain?
You cannot register a Wikimedia mark as a domain, no matter the top-level domain, including country code top-level domains. For example, you may not register "wikipedia.jobs" even though it uses ".jobs", a different top-level domain, because "wikipedia" is a Wikimedia mark.
4.10 “公众活动”是什么？
A public event is an event that is not predominantly attended by community members. An event is also public when it is announced to the public with signs or advertisements or in an event schedule. Hence, this rule does not apply to community-focused meetups and conferences.
4.10 What event uses require permission?
Using a trademark for an event includes naming the event or using a Wikimedia logo on advertisements, leaflets, signage or a website.
4.11 Are there any exceptions to when events require permission?
If the name of the event uses a mark just to describe its content, that might fall under nominative use. An example for this would be announcing a course called 'Editing Wikipedia for Beginners' or 'Using Wikimedia Commons as an Amateur Photographer'. However, always include a notice that explains that your use is with permission from the Wikimedia Foundation and that you are not affiliated with the Foundation. Also, events hosted by a local Wikimedia chapter, thematic organization, or user group can use the marks subject to their respective agreement with the Wikimedia Foundation.
4.12 What is a "publication"?
Publications include books, other print media, and web pages. They also mean audiovisual media like music, and other recordings, film and online video. See Outreach and recruiting new editors for materials that provide education about a Wikimedia site. See Section 4.5 for trademark uses in films.
4.13 我可以写一本关于维基百科的书籍么？
欢迎您这样做！但您不应在未获授权的情况下使用维基媒体标志在书的封面上。这是因为我们不会认可未获授权的书籍能够代言基金会。使用文字标志作为书的标题的一部分时同样需要请求授权。
4.14 Does this also apply to handbooks, like "A beginner's guide to Wikipedia", aimed at community members?
Yes. But, please send us a request and we will give prompt permission when appropriate. We love Wikipedia guides!
4.15 Does it make a difference if the book is being published by an educational publisher?
No, you will need permission as well, because even educational publishers are commercial entities.
4.16 Do I need permission to show the Wikipedia marks in a film I am making for my school project?
If you are showing your film to the public, or at your school or workplace, you need permission. But we will make sure to make the permission process as easy and fast as possible.
4.17 Will I have to donate a portion of the retail price for commercial merchandise?
No. But you will have to tell your customers if you do not donate your profits.
4.18 What do I have to say if I am donating a portion of my proceeds to the Wikimedia Foundation?
Just clearly state what portion of your proceeds will be given to the Wikimedia Foundation. You can, for example, say: "X% of your purchase will be donated to the Wikimedia Foundation."
4.19 Where should I state how much of my proceeds will be donated?
We recommend placing the notice right next to the purchase price, where it will be clearly visible to all buyers.
4.20 Do I need to mention donations to the Wikimedia Foundation if I do not donate anything at all?
Yes. You should state that 0% of your profits will go to the Wikimedia Foundation. Otherwise, users may mistakenly believe that you are doing fundraising for the Foundation.
5 禁止使用的情况
5.1 Can I make a fake Wikipedia article if it is intended as a joke?
There are exceptions where this is permissible, but they are very limited. You will likely not fall under such an exception if your mimicking site has any commercial background. Please refer to the section on Parodies. Most importantly, you must make sure that no one (really no one!) could confuse your site with any part of a Wikimedia site.
5.2 How do I distinguish between a prohibited mimicking site and a parody site?
Here is an example of a mimicking site: Contrary to the Wikipedia guidelines, you create an article on Wikipedia about yourself or your organization. For unknown reasons, "your" article is deleted. This makes you mad. You register the domain "businesspedia.org" and design a website that looks just like the Wikipedia article that just got deleted, including a link to your own website. You are happy to attract more traffic to it by confusing internet users. Booo!
An example of parody site: Imagine you have a great friend called Rory and his birthday is coming up. You register the domain "rorypedia.org" and design a website that looks just like a humorous Wikipedia biography on your friend Rory. Since you do not want anyone to confuse "Rorypedia" and Wikipedia, you put a bright colored bar on the top of your site saying, "This page is a present for Rory from his awesome friends and not affiliated with Wikipedia. Happy birthday, Rory!" And you take down the site once the birthday party is over. Yaaay!
5.3 How do I avoid mimicking Wikimedia sites when I use the MediaWiki software?
All wikis using MediaWiki do in fact share certain graphic elements under the default theme, but the Wikimedia sites have certain visual features that distinguish them. Do not imitate these distinguishing features. For example, you should not use logos that are confusingly similar to the Wikimedia marks or name your site something that sounds like a Wikimedia site. But you can use the "Powered by MediaWiki" button as that button simply describes that the wiki is powered by MediaWiki.
Be sure to directly download the MediaWiki software if you want to use it. Please do not try to blindly copy the HTML code of a Wikimedia site! If you do, you will accidentally import features from our sites, like our Terms of Use or our "contact us" details. Being contacted about problems on your unrelated website understandably makes our wonderful email response team volunteers very unhappy.
5.4 我可以在维基媒体站点的镜像站点使用标志连接么？
不可以。维基媒体标志只能在真实的维基媒体站点用于连接。我们愿意重申，站点由维基媒体社群维护和管理。
另外，如果您希望架设一个维基媒体站点的镜像站点，请尤其注意镜像方针。
5.5 Can you give me some examples of misrepresentation with respect to the marks?
A misrepresentative use can be something that represents yourself. That includes using a Wikimedia logo in your logo, letterhead, or the name of your organization. Online examples are your social media avatar, favicon, and website domain.
6 报告商标滥用
6.1 你們會如何打擊侵犯商標權的行為？
Each year, we receive over 100 reports of trademark violations from community members. We also employ outside contractors and legal counsel to help protect our trademark portfolio globally. Within our resource constraints, our legal team pursues misuses of our marks to ensure that the Wikimedia logos remain distinctively associated with the Wikimedia community. After careful and sensitive evaluation, we send out cease-and-desist letters, which are usually effective. In the few instances that cannot be resolved by other means, we consider litigation to protect the marks.
6.2 Who is responsible for enforcing Wikimedia's trademarks?
Trademark enforcement is currently handled by the Wikimedia Foundation legal team to ensure consistency and compliance with trademark law. But we rely on the Wikimedia community to help us identify potential trademark infringements.
6.3 What happens when you receive a report of a potential trademark infringement?
When we receive a complaint that our trademarks are being misused, we first send a confirmation to the person submitting the complaint. Potential infringements are then logged into our system. The legal team then combs through each of those complaints to investigate the alleged infringement. We visit the site personally to make sure the complaint has merit. Then we apply US trademark law in assessing whether there is actual "misuse" and it is a valid infringement of the trademark. In general, the standard of "misuse" in US law is whether the use of the trademark is "confusingly similar" to the Wikimedia Foundation's use of the trademark. In other words, will the potential infringers use of the trademark confuse users into thinking their site is sponsored by or hosted by the Wikimedia Foundation? We always contact the potential infringer first to see if they will voluntarily stop using our marks or work with us to make their use less confusing. If we are unable to work things out informally, and they refuse to comply with a cease and desist letter, we decide whether to move forward with litigation to stop the infringement.
6.4 Can I send a cease and desist letter on behalf of the Wikimedia Foundation when I find misuse?
Please do not. We really appreciate your help with trademark enforcement, but please report any misuses to us so that we can determine what action is appropriate.
7 商标政策的修订
7.1 Why can you just change the FAQ section?
The FAQs are not part of the trademark policy. We created them to help you understand the policy. We want to add new questions from the community in the future and to clarify any answers users may find confusing. That is why we want to be able to update the FAQs easily.
7.2 What if I do not agree with the changes to the policy?
We encourage you to share your comments and concerns with us during the community feedback period following any announced changes. We will take all comments under careful advisement and ensure that any changes to our policy are consistent with our mission.
8 其他问题
8.1 什么是“无效授权”？
Failure to exercise quality control in trademark licensing is referred to as "naked licensing," and can sometimes result in loss of trademark rights.
8.2 什么是视觉识别方针？
They are a set of guidelines you should follow when using any of the Wikimedia marks. These guidelines ensure that the marks always look their best and are not distorted in any way.
8.3 How do the Visual Identity Guidelines relate to the trademark policy?
The Visual Identity Guidelines are a separate document from the trademark policy and can be revised without notice. These guidelines help to make sure the Wikimedia marks are always used consistently with the same level of quality. Consistent use is important in order for us to maintain protection over the Wikimedia marks. It helps avoid confusion among users that may view marks similar to the Wikimedia marks. If Wikimedia marks are displayed consistently, users can be sure when they are viewing actual Wikimedia content instead of an imposter site.
8.4 我有更多问题如何提问？
如果您还有其他未在此列出的问题，请将其反馈至讨论页。我们将竭尽所能回答并放入本常见问题页。